Skip to main content

Alibaba-backed augmented reality start-up makes driving look like a video game

A view of the Navion augmented reality driving system projected onto a windshield.
Source: WayRay
A view of the Navion augmented reality driving system projected onto a windshield.
WayRay's augmented reality driving system makes a car's windshield look like a video game.
The Swiss-based company that makes augmented reality for cars won the grand prize in a start-up competition at the Los Angeles Auto Show on Tuesday.
WayRay makes a small device called Navion, which projects a virtual dashboard onto a driver's windshield. The software can display information on speed, time of day, or even arrows and other graphics that can help the driver navigate, avoid hazards, and warn of dangers ahead, such as pedestrians.
WayRay says that by displaying information directly on the windshield, the system allows drivers to stay better focused on the road.
The display might appear similar to what a player would see on a screen in many video games. But the system also notifies the driver of potential points of interest along a route such as restaurants or other businesses.
On Tuesday, the start-up took the top honor in the 2017 Top Ten Automotive Startups Competition on at the Los Angeles Auto Show's AutoMobility LA trade show.
WayRay beat nine other contestants drawn from a pool of 300 applications. The panel judges included AutoMobility executives from the LA Auto Show executive team, Microsoft, Nvidia, Porsche Consulting, Sansea Consulting, and Time Inc.'s The Drive.
The company edged out the other two finalists for the prize: Ohio-based GhostWave, which makes radar for advanced driver assistance systems, and Israel-based Innoviz Technologies, which makes lidar, a technology thought to be crucial to self-driving cars that uses lasers to create images of environments and objects.
The award included $15,000 in prize money and several other perks. Microsoft offered $40,000 worth of cloud storage on their Azure cloud and consulting services. Nvidia gave the company one of its new Nvidia Drive PX 2 AI car computing platforms, which the company has said holds enough computing power to enable full self-driving capability.
A view of the Navion augmented reality driving system projected onto a windshield.
Source: WayRay
A view of the Navion augmented reality driving system projected onto a windshield.
WayRay also received an onstage mentoring session from several of the judges, including venture capitalist Bill Tai; Norman Firchau, president and CEO of Porsche Consulting North America, and Jeff Henshaw, Microsoft program manager of Quantum Computing.
WayRay will also receive consulting services from Elektrobit and access to the company's EB robinos network, a software network for automated driving. Porsche Consulting will also offer WayRay consulting services.
WayRay secured an $18 million investment from Alibaba in March. In early 2017, the company entered into a strategic partnership with audio and connected car equipment maker, and Samsung subsidiary, Harman.

Comments

Post a Comment

Popular posts from this blog

Develop your own game by learning these free courses

We recently recommended courses you should learn before you will launch your first startup in order to avoid some common mistakes. In Quick Tips today, we’ll recommend you some free courses that will help you make your first game and begin your career as a developer. Before we highlight the details of the courses you ought to take, here are some introductory courses which will prepare you to learn these courses more effectively; Java Programming Basics  – Prepare yourself for programming on Android and the Web Introduction to JavaScript  – Create animations and understand variables and strings. When you have gone through those courses above then proceed to ones given below to develop your first game: 1. Create a 2048 game in just 1 day For those who have zero experience in programming and don’t want to take the above courses, then enroll in this course from Udacity. You will learn the basics of HTML and CSS as well as their interaction with JavaScript. ...
Post a Comment
Read more

The upgraded Google News app is now available on iOS and Android

One of the more intriguing announcements at Google IO 2018 was of  a new Google News app  to take the place of the Google Play NewsStand, which was initially launched in 2013.  After describing the new Google News app  in a dedicated page for the app on its website, Google has now officially released the app on the  App Store  and  Google Play . Google Play NewsStand was used as a resource to get news around the world. The news would be of every category, even the news which doesn’t interest the user. Whereas with this new Google news app, the artificial intelligence of Google shows you the news you want to see, which you usually search for on Google. According to Google , the Google News app now  “uses a new set of AI techniques to take a constant flow of information as it hits the web, analyze it in real time and organize it into storylines.”  Artificial intelligence(AI) gives the app an ability to process and sort the news from...
Post a Comment
Read more

Huawei Mate 10 Pro: A Premium Flagship With Some Odd Omissions

When Huawei had launched, they were known as a brand that mostly dealt with budget smartphones and even their flagships were not up to the standards that people expected at that time. However, times have now changed and leading the innovation front nowadays is Huawei. A few of their flagships in the recent year or so have been nothing short of impressive but this year’s Mate 10 line up has changed the brand image forever and consumers now know that Huawei is a serious market player and should not be taken lightly. We’ve already reviewed the  Mate 10 Lite and there was a lot to like about that phone. Today we have with us the most expensive one of the bunch, the Mate 10 Pro. For a more in-depth review and understanding of various Mate 10 Pro features, do watch the video review linked below. Design Like most of the flagships in the industry, Huawei also makes use of some premium material on the Mate 10 Pro. You have curved Gorilla Glass on the front and back and where th...
Post a Comment
Read more