Former video game and console maker is trying its hand in the highly volatile cryptocurrency market. Atari is also planning to launch its very own console this year.
While currently Atari can hardly be said to be setting the world on fire, the company is still trying its hardest to catch up with current times, after filing for bankruptcy back in 2013.
The former gaming giant has unveiled plans of making a cryptocurrency under the name of “Atari Token”. The currency is an attempt to hop on the bandwagon effect of other companies such as Kodak, who have tried to get in on the trend too.
Bigger Plans
Atari Token will be just a small part in the big picture though. Atari recently bought a stake in a company developing a blockchain-based digital entertainment platform, with the currency coming later to help drive the platform, according to Bloomberg. Other plans include creation of a gambling network which uses digital currencies.
The extent of the project and its level of completion are still anyone’s guess at this point. However, in a press release, the company did call the blockchain technology as having the potential to “transform, if not revolutionize” various aspects of the video gaming industry as well as online transactions.
“Our objective is to take strategic positions with a limited cash risk, in order to optimize the assets and the Atari brand.”
The previous major announcement from Atari was regarding the Atari Box, the company’s first console in two decades which is put up for crowdfunding and is expected to arrive in Spring this year. It has been a while since we have heard any updates on the project, though, so don’t keep your hopes up about the project.
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